ImpactX · 2025
Meet Mr. X
Our own identity and the character behind it — a three-lens icon and a brand film that shows how we see brands: beyond the obvious.
- Brand identity
- Character design
- AI video
The challenge
Build an agency brand that feels human and bold, and explains what we do without a single line of jargon.
The insight
Every agency says it thinks differently. We gave that idea a face: Mr. X, whose three lenses stand for strategy, creativity and opportunity — three ways of seeing beyond the obvious.
Creative execution
The film follows a business owner overwhelmed by marketing — until Mr. X steps in, lays out strategy, content, media buying, AI automation and AI video, and lands the result.
The approach
- 01A symbol built on three lenses: strategy, creativity, opportunity
- 02A character with a full expression set, usable across every touchpoint
- 03A red, burgundy and black palette with Codec Pro and Open Sans
- 04A brand film placing Mr. X in a futuristic Dubai studio, presenting our services
Deliverables
- Brand concept
- Logo & symbol
- Character design
- Brand guidelines
- Brand film
- Merchandise & mockups
Next project
15.38× ROAS in three days
Paid advertising · Media buying · Ad creatives
See beyond the obvious.
Have a project in mind?
Tell us where you want to go. We'll show you the angle nobody else is looking at — and how to turn it into impact.
or email info@impactx.ae