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ImpactX

E-commerce brand · Meta Ads · 2025

15.38× ROAS in three days

Turning strong purchase intent into efficient Meta Ads performance — 107 purchases in three days at a 15.38× return on ad spend.

  • Paid advertising
  • Media buying
  • Ad creatives
Mr. X at a black marble desk in a Dubai penthouse at dusk, beside an ImpactX card

Results

Return on ad spend
15.38×
Purchases in 3 days
107
Revenue generated
AED 230,404
Cost per purchase
AED 140

The challenge

Turn strong purchase potential into more efficient Meta Ads performance, while creating opportunities to increase order value.

The insight

The audience already wanted the product. The gap was focus — the right products, the right offer and the right people seeing them at the right moment.

The approach

  1. 01Data-led targeting focused on high-intent audiences
  2. 02Focused product and offer selection
  3. 03Performance-driven ad creatives
  4. 04Daily budget optimisation

Deliverables

  • Campaign strategy
  • Audience targeting
  • Ad creatives
  • Media buying
  • Daily optimisation

Campaign performance

ROAS by ad set

Return on ad spend · Purchases

  1. Ad set 1

    20.55×72 purchases

  2. Ad set 2

    14.10×21 purchases

  3. Ad set 3

    13.09×11 purchases

  4. Ad set 4

    5.70×3 purchases

Next project

Meet Mr. X

Brand identity · Character design · AI video

Mr. X pressing the red X on an ImpactX card

See beyond the obvious.

Want results like these?

Tell us where you want to go. We'll show you the angle nobody else is looking at — and how to turn it into impact.

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or email info@impactx.ae